Quick Answer: Black Friday 2026 falls on Friday 27 November in the UK. Most retailers begin discounting between 18–25 November, with the deepest cuts arriving in the final 24 hours. Currys, Amazon, Argos and John Lewis traditionally lead with electronics; ASOS and Boots lead with fashion and beauty.
When is Black Friday 2026 in the UK?
Friday 27 November 2026. Cyber Monday follows on 30 November.
Which UK retailers offer the best Black Friday deals?
Based on the past five years: Currys for TVs and laptops, Amazon UK for tech and home, Argos for white goods, ASOS for fashion, Boots for fragrance and beauty, John Lewis for premium homeware.
Should I wait for Black Friday or buy now?
For TVs, laptops and consoles — wait. For trainers, gaming peripherals and groceries — current prices are usually similar or even cheaper than the November rush.
How early do Black Friday deals start?
Most major UK retailers start dropping prices between 18 and 22 November. Amazon traditionally goes early on Tuesday morning of Black Friday week.
Are Black Friday discounts actually real?
Mostly — but Which? has shown that around 1 in 5 Black Friday "deals" was cheaper at another point in the year. Always check a price tracker before pulling the trigger.
Best preparation tips for Black Friday 2026
Set up a wishlist now, sign up to retailer newsletters for early-access codes, install a price-tracker browser extension, and have your payment method saved. Stock often vanishes within minutes on bestsellers.